Transformation Coach and Speaker
Thought Field Therapy (TFT), Tapping for Clarity
Have you ever been called "too much" or "not enough"? Told to be quieter, smaller, and more appropriate for your age?
That's "good girl conditioning"—the unseen programming that's been guiding your life since childhood, teaching you to prioritize everyone's comfort over your own authenticity.
Watch this 5-minute overview to discover what this book reveals: how that conditioning appears in your health, relationships, career, and adventures—and the specific tools to break free from it.
Upcoming Event
Women in Power TV Show, Inside Success: Being featured on Major Streaming Platforms
TV Segment Title: “Don’t Let the Bastards Get You Down”
Previous Events

Lincoln Financial Insurance
"Success is a risky business"
National Convention Keynote

Milliken Carpet
"Quarterly Pursuit of Excellence Meeting"
Keynote: Would You Do Business With You

Farm Family Insurance
"Success is a risky Business"
Sales Training for Agents

Detroit Association of Realtors
Keynote: Success Is a Risky Business


My Media Features
Ignite Your Inner Rebel
Ladies, are you tired of societies underwhelming expectations and negative stereotypes that threaten the value of your inner wisdom?
The Art of Being a Badass Woman is a rallying cry to set your soul on fire. You ignite your inner rebel and overcome "good girl" conditioning and go out in a blaze of glory. Release Fears and Anxieties to live the life you were born to live. Contact me today for a coaching session.
Release Fears and Anxieties to live the life you were born to live.
Aging Is a Frickin' Privilege!
Discover how to upend the aging narrative and birth your inner badass. Learn powerful insights and alluring, alternative, life-changing therapies. Embark on an unapologetic journey of renewed purpose and adventure. Contact us today to schedule your Transformation Coach session.

About Mary Lou Dobbs
Mary Lou Dobbs thrived in her Insurance and Banking Career as a successful sales executive.
Now a transformation coach and speaker, Dobbs, shares an upbeat message to recharge, empower, and motivate.
Book Review

Let’s be honest: how many books for women over fifty truly feel like they were
written for us? Not just about us — but for us, with full awareness of the
invisible burdens we’ve carried for decades? The Art of Being a Badass
Woman: Breaking the Hold on Good Girl Conditioning is one of those rare,
electrifying exceptions. It doesn’t just empower — it awakens you.
The book begins with a spark that will make every woman over fifty nod in
recognition: a dismissive comment dismissing the author as “an old white
woman.” Instead of accepting the insult, she ignites it and hands you the
match. What follows is partly memoir, partly manifesto, and partly practical
playbook — written by a woman who has undergone the transformation she’s
encouraging you to pursue. As a certified transformation coach and
international motorcycle adventurer (yes, really), she provides a voice that is
equally wise and fearless, the kind of friend you've always wished you had by
your side.
What sets this book apart from the crowded shelf of self-help titles is its
refusal to be abstract. The tools here are real and immediately usable. The
Wheel of Misfortune reframes setbacks as the very fuel for growth — a concept
that will resonate deeply with anyone who has watched a disappointment
quietly become a turning point. The Three Power Phrases give you actual
language to use when someone dismisses you, talks over you, or treats your
age as a flaw. And the exploration of Thought Field Therapy® as an approach
to emotional healing adds a dimension rarely seen in this genre — honoring
the truth that reclaiming yourself is both a mental and a physical journey.
The stories of women rising throughout the book are where the true magic
lies. Woman after woman shares her moment of awakening — the
conversation she finally refused to remain silent in, the boundary she finally
upheld, the life she finally decided was worth fighting for. These are not
stories of perfect people having perfect revelations. They are honest,
sometimes painful, and entirely believable. You will see yourself on nearly
every page.
For book clubs, this is gold. Every chapter sparks a conversation: about how
we were taught to make ourselves smaller, about what we want the next
chapter of our lives to really look like, and about the quiet revolution that
happens when women stop waiting for permission. Come prepared to laugh,
to feel things, and to leave the meeting feeling a little taller.
Your age isn’t your expiration date; it’s your liberation date—a
gateway to freedom, clarity, and unapologetic authenticity. This
book encourages you to believe it.
The Art of Being a Badass Woman is a celebration disguised as a guidebook.
It’s the perfect book to give to every woman you care about who has been
quietly playing small for too long. Read it, mark it up, and talk about it loudly.
The world needs more of what this book offers.
Final Verdict
The Art of Being a Badass Woman is a timely, courageous, and truly
supportive book. It accomplishes what top empowerment books do: it
helps the reader feel understood and equips her with practical tools to act.
For those prepared to stop asking for permission to live fully, this book is
exactly what they've been looking for. Rose Kern
She's an Old White Woman
Dobbs’ defining moment ignited her inner badass when her contractor showed her a text from a colleague: "Give this woman a fair quote she’s in my real estate investment group."
“She’s an Old White Woman”
Dobbs took her hurt feelings and Seventy-five-year-old ass to the bedroom, to pack for a four-day thousand mile motorcycle trip.
The following morning, she woke to the tune of Alicia Keys, “Girl on Fire”. Then she started to write. Her inspired battle cry.
Aging is a Frickin’ Privilege!
Thought Field Therapy (TFT)
Mary Lou Dobbs shared in her book her wit, humor, and unique perspective on maintaining our health as we age. She showed us that good health and being pain-free don't come from just a pill. It comes from hard work and investigating all alternative options before making your health choices. You can transform your life by healing from emotional or physical pain and becoming pain-free. She shared some of the natural healing modalities, such as TFT (thought field therapy) and the Emotion Code. These therapies help you maintain your emotional and physical well being.
— Joanne Callahan, MBA President, Callahan Techniques, Ltd. Co-Founder and Director of Thought Field Therapy Training Worldwide
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Travel Over 50
The idea of a solo female traveler might sound intimidating, but it doesn't have to be. It's actually an amazing time to be a solo female traveler! If fear or anxiety of adventure travel is stopping you call for a coaching session today.





















