Transformation Coach and Speaker

Thought Field Therapy (TFT), Tapping for Clarity

Breaking the Hold on “Good Girl” Conditioning - Coming Soon!


"Get ready for a book that will set your soul on fire and inspire you to reclaim your power. The Art of Being a Badass Woman or Birth of a Badass is a rallying cry for all of us who refuse to let age limit our dreams and aspirations."   


 — Patricia Fripp, CSP, CPAE, Coauthor Deliver Unforgettable Presentations, Past President, National Speakers Association.

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Definitions of a Badass:

You turn your "crazy ideas" into meaningful causes-You ignite your inner rebel and overcome "good girl" conditioning. You embark on unapologetic adventures and acts of rebellion.


Upcoming Events

Upcoming events will be announced soon. Stay connected!

Previous Events

Lincoln Financial Insurance
 "Success is a risky business"
National Convention Keynote
Milliken Carpet
"Quarterly Pursuit of Excellence Meeting"
Keynote: Would You Do Business With You
Farm Family Insurance
"Success is a risky Business"
Sales Training for Agents
Detroit Association of Realtors   
Keynote: Success Is a Risky Business

My Media Features

Published Articles

Ignite Your Inner Rebel


Ladies, are you tired of societies underwhelming expectations and negative stereotypes that threaten the value of your inner wisdom?


The Art of Being a Badass Woman is a rallying cry to set your soul on fire. You ignite your inner rebel and overcome "good girl" conditioning and go out in a blaze of glory. Release Fears and Anxieties to live the life you were born to live. Contact me today for a coaching session.


Release Fears and Anxieties to live the life you were born to live.

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Aging Is a Frickin' Privilege!


Discover how to upend the aging narrative and birth your inner badass. Learn powerful insights and alluring, alternative, life-changing therapies. Embark on an unapologetic journey of renewed purpose and adventure. Contact us today to schedule your Transformation Coach and Speaker session. 

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About Mary Lou Dobbs


Mary Lou Dobbs thrived in her Insurance and Banking Career as a successful sales executive.


Now a transformation coach and speaker, Dobbs, shares an upbeat message to recharge, empower, and motivate.

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Book Review

The Art of Being a Badass Woman
Breaking the Hold on “Good Girl” Conditioning

At seventy-five, Dobbs' defining moment ignited her inner badass when she accidentally read a text sent to her contractor by a colleague, which belittled her core identity. '’’She's an old white woman'’’


Coincidentally, she was packing for a 1,000-mile motorcycle adventure through the Colorado Rockies on her BMW motorcycle. Instead of giving in to 'good girl' conditioning, even a little, she began writing this book.


Millions of women apologize for their opinions — the result of good girl conditioning so deeply ingrained that we mistake it for our true selves.


Three Invisible Good Girl Holds


Approval addition: Chasing validation versus staying true to your values.

Shrinking syndrome: Growing smaller, quieter, and less visible.

Sacrifice script: Believing your needs should be last.


By mastering The Art of Being a Badass Woman, you will live authentically, speak your truth, turn fear into motivation for bold actions, take risks, and create adventures. This is a manifesto of rebellion disguised as a self-help book. Read this book—preferably with others.


 

  No Shortcuts...............No Apologies...............No Regrets


Mary Lou Dobbs is a transformation coach and speaker. She was the top insurance salesperson nationwide at Wells Fargo Bank for six straight years and is the only woman to win a national sales contest when working with Lincoln Financial. Dobbs helps women break free from good girl conditioning and discover their badass power. 


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Don’t Read The Art of Being a Badass Woman if You Are Easily Offended or Pee Standing Up - Releasing Soon!

She's an Old White Woman


Dobbs’ defining moment ignited her inner badass when her contractor showed her a text from a colleague: "Give this woman a fair quote she’s in my real estate investment group."


“She’s an Old White Woman”


Dobbs took her hurt feelings and Seventy-five-year-old ass to the bedroom, to pack for a four-day thousand mile motorcycle trip.


The following morning, she woke to the tune of Alicia Keys, “Girl on Fire”. Then she started to write. Her inspired battle cry. 


Aging is a Frickin’ Privilege!

Mary Lou Dobbs Book Cover

Transformation Coaching or Speaking Events


Mary Lou Dobbs is a published author of The Cinderella Salesman, Farnsworth Publishing, NY, endorsed by Og Mandino in 1982. Ms. Dobbs second book, Repotting Yourself, Financial-Emotional-Spiritual Flow O Books UK 2010.


Past keynotes:

Success is a Risky Business

Booked through the Mark Victor Hanson Speakers Bureau, co-author of Chicken Soup for the Soul

Corporate past clients include Milliken Carpets, Pursuit of Excellent Meeting, Farm Family Insurance, Keynote and Sales Training, Intel Corporation, and the Detroit Realtor's Association.


Current keynote:

Aging is a Frickin' Privilege!

Dobbs upbeat, funny, and thought-provoking message will inspire and entertain your audience.

Retreats; team building; manager development sessions

Conventions, associations, or yoga and personal growth retreats

Thought Field Therapy (TFT)


Mary Lou Dobbs shared in her book her wit, humor, and unique perspective on maintaining our health as we age. She showed us that good health and being pain-free don't come from just a pill. It comes from hard work and investigating all alternative options before making your health choices. You can transform your life by healing from emotional or physical pain and becoming pain-free. She shared some of the natural healing modalities, such as TFT (thought field therapy) and the Emotion Code. These therapies help you maintain your emotional and physical well being.


— Joanne Callahan, MBA President, Callahan Techniques, Ltd. Co-Founder and Director of Thought Field Therapy Training Worldwide

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Natural Approach to Reducing Anxiety, Stress, & Fear- 20-minute Video: 

Are you struggling with anxiety, stress, or fear that won't go away? In this 20-minute video, I'll show you simple energy techniques that have you find relief when nothing else works. You'll learn: * Why your body's energy system keeps you stuck in Fear & Anxiety * How to use the Sway Test to discover what your body truly needs using TFT Thought Field Therapy Tapping. You will learn how to access infinite intelligence * A quick method to correct energy reversals that block healing and stop you from making life-enhancing choices * Step-by-step tapping sequences you can use * Anxiety Stress or Fear from a distress level of ten or greater and dropping the level to a zero * These methods don't require medication or years of therapy.

Leave a testimonial

  • "Mary Lou is a sensitive, kind person. She works without judgement. Her only goal is to help you shed old and unhelpful ways of being in the world. She helps you to react from a thoughtful helpful perspective rather than from old triggers that no longer serve you. Her work using Emotion Code and Thought Field Therapy works almost like magic. Listen and follow her lead fully. She has been very instrumental in helping me turn around how I am in the world. Thank you, Mary Lou. I trust you."

    - Deborah

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  • "Mary Lou is a master. Using tapping, muscle testing and other methodologies, she can make a real and lasting difference in quality of life."

    - Barbara K.

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The Emotion Code Benefits


  • Enable your body's natural abilities for reducing feelings of anxiety, sadness, physical discomfort, and more.
  • Gain confidence in discerning the answers to your health questions from your subconscious mind using muscle testing techniques.
  • Discover how you could easily release negative energy in minutes.
  • Gain the knowledge and hands-on experience you'll need to release trapped emotions, heart walls, and inherited emotions.
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Travel Over 50


The idea of a solo female traveler might sound intimidating, but it doesn't have to be. It's actually an amazing time to be a solo female traveler! If fear or anxiety of adventure travel is stopping you call for a coaching session today.

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Frequently Asked Questions

  • Why is The Art of Being a Badass Woman so popular?

    Mary Lou Dobbs, author and creator of The Art of Being a Badass Woman, is a Transformation Coach and Speaker for maturing women. Mary Lou provides Transformation Coach and Speaker for aging women in the USA, empowering them to find their inner rebel and reclaim their power.


    Mary Lou takes being a Transformation Coach and Speaker seriously, offering one-on-one calls and appearing at multiple events. Her retreats offer Emotion Code therapy and Thought Field Therapy in addition to Transformation Coach and Speaker for attendees. 


    You can transform your life. Call Mary Lou today to schedule your Transformation Coach and Speaker session.

  • What is Callahan Techniques® THOUGHT FIELD THERAPY?

    Thought Field Therapy (TFT) is a simple and straightforward technique for resolving emotional and psychological issues. TFT utilizes acupressure points, which the client activates by simply tapping them with their fingertips while thinking about the specific problem. This process has the capability of disabling and often completely eliminating troublesome emotional and physical responses.

  • How do I contact Mary Lou Dobbs?

    You can call us at 505-688-6703 or email us at mldobbs@comcast.net. You can also use the form on our Contact Us page.

Transformation Coach and Speaker