SHSHE DIDN'T RETIRE,SHE BECAME
A BADASS.
Women's keynote speaker for corporate events— with 50 years of sales experience. #1 nationally at Wells Fargo Insurance. Author, TV & podcast guest, and still riding motorcycles at 78.
TV Segment Title: “Don’t Let the Bastards Get You Down”
Mary Lou Dobbs grew up in the Midwest, learning early that women are expected to stay in their lane. Yet, from selling bait and handmade goods as a child to dominating the male-dominated insurance industry, she refuses to accept the limits others set for her.
After becoming a top sales leader and Senior Vice President, a lifetime of quiet rebellion builds toward a turning point that changes everything. A careless insult and a bold motorcycle ride ignite a new mission. Today, Mary Lou is the author of The Art of Being a Badass Woman and a keynote speaker who challenges the grip of "good girl conditioning," calling women to reclaim their voice, their power, and the right to redefine aging on their own terms.
Women's Keynote Speaker · Transformation Coach · Mary Lou Dobbs
Transformation coach and women's keynote speaker helping women over 50 break good girl conditioning and reclaim their power.
78-year-old keynote speaker · 17 countries · women's empowerment
Magic Johnson
Pacific Life Educational Symposium 2018
Show Up, Be Visible, and Magic Happens
Women's Conference Keynote Speaker
Book Me Now - I'm 78, and I'm not slowing down,
But let's not push our luck.
Signature Talks:
Recharge, Inspire, and Motivate
Your audience leaves with new skills they use the moment
They walk out the doors
Success is a Risky Business - For Corporate kickoffs, conferences, leadership events, and entrepreneurial organizations
Your audience leaves knowing that playing it safe is the riskiest move they’ll ever make—and that the biggest returns in business and in life go to those bold enough to bet on themselves. For: corporate kickoffs, sales conferences, leadership events, and entrepreneurial organizations.
Breakout: Session: Your team leaves with the exact Power Phrases that close sales without pressure, a referral system that runs on autopilot, and the mindset shift that separates the #1 producer from everyone else. Mary Lou didn’t just study sales. She lived it for 50 years and out-sold rooms full of people who didn’t want her there.
For: sales teams, real estate professionals, entrepreneurs, corporate kickoffs, women in business.
Aging is a Frickin’ Privilege! — For Women conferences, corporate retreats, wellness events, and anyone who has been told to "act your age."
Your audience leaves knowing that the birthday everyone dreads is actually the starting line. Upbeat, funny, and genuinely life-changing, Mary Lou bought her first motorcycle in her fifties, and she doesn’t just talk about aging boldly — she proves it.
For: women’s conferences, corporate retreats, wellness events, associations, and anyone who has ever been told to act their age?
Breaking “Good Girl” Conditioning— For Women's leadership events, HR and professional development, empowerment retreats
Your audience leaves able to name the invisible force that has kept them quiet, small, and underpaid — and with three specific tools to break free from it before they go to sleep that night. This is the talk women say changed everything.
For: women’s leadership events, HR and professional development, empowerment retreats, any organization ready to stop leaving talent
on the table.
“Don’t Let the Bastards Get You Down.”— For any audience that has ever been underestimated, overlooked, or told they were either too much or not enough, Raw Real Funny Unforgettable
As seen on Women in Power TV — available on Roku, Amazon Prime, Tubi, and Inside Success. Your audience leaves with a mental reset that stops toxic people from living rent-free in their heads, and a permission slip to write their most extraordinary chapter right now.
For: any audience member who has ever been underestimated, overlooked,
or told they were too much or not enough.
Your Audience Will Learn Skills.
✔ They use it on their very next deal or conversation.
✔ Three Power Phrases that close sales and build relationships.
✔ The courage to ask for what they’re worth.
✔ Break the rules — step into their power
✔ Stop living small — A mindset shift that outlasts applause.
The Definition of a Badass Woman:
You turn your crazy ideas into meaningful causes — you ignite your inner rebel and
break free from “good girl” conditioning. You embark on unapologetic adventures and
acts of rebellion. That is the definition of a Badass Woman. And nobody lives it more
boldly than Mary Lou Dobbs. When a contractor dismissed her with “Be nice to this lady,
she’s just an old white woman,” she took her hurt feelings and her seventy-five-year-old
self to the bedroom, packed for a four-day motorcycle trip, woke to Alicia Keys tune “Girl
on Fire”, and started writing. The Art of Being a Badass Woman. That woman became a
movement.
Fifty years in sales. Six consecutive years as the #1 nationally ranked producer at Wells
Fargo Bank and Wells Fargo Insurance — in a room full of men who told her she didn’t
belong. Businesses were launched in her sixties and seventies. Seventeen countries on
a motorcycle. A TV show streaming on Roku, Amazon Prime, and Tubi. And a keynote
that leaves every room charged. Mary Lou doesn’t talk about breaking rules. She’s been
breaking them since 1974 — and she’s just getting started.
Good Girl Conditioning Book
The Art of Being a Badass Woman by Mary Lou Dobbs — break good girl conditioning and reclaim your power at any age. Order on Amazon.
Breaking The Hold on Good Girl Conditioning
Have you ever been called "too much" or "not enough"? Told to be quieter, smaller, and more appropriate for your age?
That's "good girl conditioning"—the unseen programming that's been guiding your life since childhood, teaching you to prioritize everyone's comfort over your own authenticity.
Stop Shrinking— Stop Apologizing— Stop Asking for Permission
Watch this 5-minute overview to discover what this book reveals: how good girl conditioning appears in your health, relationships, and careers—Learn the specific tools to break free.
